![]() This model feels sleeker, too, benefiting from a thinner case, a thinner ceramic bezel and pushers with a more “mechanical” feel. Meanwhile ‘Wellness’ puts exercise data on the home screen, including live heart rate and number of daily steps. The flagship face for the Calibre E4 is ‘Riverside’ – an animated visualisation of time elapsing. The watch face options have come on leaps and bounds, too. Most significantly, Apple may have its first serious rival from the traditional watch business. While it's unlikely to become a family heirloom, the company has also taken steps to extend the watch's lifespan. This latest smartwatch makes significant improvements in almost every area on previous models. That may have just changed with the Connected Calibre E4. Later versions allow owners to switch between connected and mechanical modules to make them feel less like a gadget and more like a traditional timepiece.Įven so, the interfaces could feel like hard work, the watches cumbersome to wear – certainly compared to the mechanical models that make up Tag Heuer’s DNA, an Aquaracer or a Monaco, that come in a similar price bracket and are often bought as investment pieces. Running on the Android Wear operating system, these watches are compatible with a dedicated app offering custom Tag Heuer watch faces, such as “Chronograph” and “GMT”. ![]() It has been steadily releasing smartwatches since 2015. ![]() The brand was one of the first of its contemporaries to supplement its core mechanical watch business with a digital offering. Which brings us to the new Tag Heuer Connected Calibre E4. What has battery-powered tech with planned obsolescence got to do with the luxury goods business? To paraphrase the advertising man: you never actually own a fancy watch, you merely look after it for the next generation. Luxury watches are not meant to be disposable. The justification becomes harder to rationalise when you’re looking at a smartwatch being sold by a luxury Swiss watchmaker. ![]() The estimated 31 million people who bought an Apple Watch in 2019 have no problem with that. Apple is, after all, a technology company. If you love Apple products, that’s the pact you make. ![]() When you buy an Apple Watch Series 7, you are complicit in the idea that it is slightly better than a Series 6 but not as good as a Series 8, which will arrive with clockwork precision twelve months later. The problem with smartwatches is they’re not built to last. ![]()
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